Transitioning your company from Sales-Led Growth to Brand-Led Scale.
You've built a successful business on hustle and sales. But to reach the next level, you don't need another ad agency or a junior digital marketer. You need a Marketing System.
Sales tactics stop working. Agencies feel like a cost centre. And you aren't ready for the overhead of a full-time VP of Marketing.
That is the gap I fill. I bring Global CMO thinking — strategy, systems, team-building, agency management — to your business at a fraction of the cost.
I join your leadership team on a flexible retainer basis. I take full ownership of your marketing function — hiring and training your internal team, managing your external agencies, and ensuring every rupee delivers ROI. You get a Global CMO in the room without the full-time executive price tag.
We define your "Why". A deep-dive project to articulate your Value Proposition, Customer Segmentation, and Go-To-Market strategy. This is the blueprint for your next 5 years of growth — clarity on who you are, who you serve, and why they should choose you over everyone else.
A 4-week intensive diagnostic. I review your current spend, team structure, and agency performance. You get a brutal, honest report on what's working, what's wasted, and exactly how to fix it. No fluff — just a clear, prioritised action plan that pays for itself.
Most consultants are either "Thinkers" (Strategy only) or "Doers" (Tactical execution). My career has forced me to be both.
I spent my first 12 years in the creative chaos of India's largest advertising agencies — brands from tea and soaps to watches. I learned how to persuade customers.
I spent the next two decades on the client side, heading marketing for Banking, Jewellery Retail, and Infrastructure. I learned that marketing isn't about "likes" — it's about P&L, margins, and sales alignment.
Today, through Evoke Ideation, I offer this dual expertise to mid-sized founders who need senior leadership without the full-time executive price tag.
The strategy that Pradip employed to promote our exhibition got a steady stream of visitors to our gallery on all days during the Kochi Muziris Biennale.
He worked as part of the team to create from scratch the brand and the hotel's identity. His inputs on the services and features of the hotel have been invaluable.
Pradip's contributions to creating the marketing strategy and ensuring a proper launch for the project have gone a long way to making it a success.
We have seen a rise in awareness of the Guardian Angel Homecare brand and a corresponding increase in business since Pradip came on board.
The strategy that Pradip employed to promote our exhibition got a steady stream of visitors to our gallery on all days during the Kochi Muziris Biennale.
He worked as part of the team to create from scratch the brand and the hotel's identity. His inputs on the services and features of the hotel have been invaluable.
Pradip's contributions to creating the marketing strategy and ensuring a proper launch for the project have gone a long way to making it a success.
We have seen a rise in awareness of the Guardian Angel Homecare brand and a corresponding increase in business since Pradip came on board.
The press launch and media coverage of our new paint brand, Keons, was a bigger success than we had expected. We look forward to working with him in the future too.
Pradip helped us build a good sales team that raised the number of enquiries with a corresponding increase in sales. He was involved in recruitment, training and monitoring.
His efforts have helped us grow our student base by double. The service and advice in digital assistance is par excellence, while his social media management has grown a strong community on Instagram.
What truly distinguishes Pradip is his frugality in investments, consistently delivering high ROI. His leadership has been instrumental in elevating our brand — an invaluable asset to our team.
The press launch and media coverage of our new paint brand, Keons, was a bigger success than we had expected. We look forward to working with him in the future too.
Pradip helped us build a good sales team that raised the number of enquiries with a corresponding increase in sales. He was involved in recruitment, training and monitoring.
His efforts have helped us grow our student base by double. The service and advice in digital assistance is par excellence, while his social media management has grown a strong community on Instagram.
What truly distinguishes Pradip is his frugality in investments, consistently delivering high ROI. His leadership has been instrumental in elevating our brand — an invaluable asset to our team.
Pradip was instrumental in shaping both our healthcare brands early on. Being first-time entrepreneurs, we needed a lot of hand-holding on branding, advertising, strategy, brand assets, and social media. The foundation he helped us build has been invaluable. I strongly recommend Pradip Unni for the best and wholesome branding and marketing strategies.
The strategy that Pradip employed to promote our exhibition got a steady stream of visitors to our gallery on all days during the Kochi Muziris Biennale.
What truly distinguishes Pradip is his frugality in investments, consistently delivering high ROI. His leadership has been instrumental in elevating our brand — an invaluable asset to our team.
Pradip helped us build a good sales team that raised the number of enquiries with a corresponding increase in sales. He was involved in recruitment, training and monitoring.
Pradip was instrumental in shaping both our healthcare brands early on. Being first-time entrepreneurs, we needed a lot of hand-holding on branding, advertising, strategy, brand assets, and social media. The foundation he helped us build has been invaluable. I strongly recommend Pradip Unni for the best and wholesome branding and marketing strategies.
The strategy that Pradip employed to promote our exhibition got a steady stream of visitors to our gallery on all days during the Kochi Muziris Biennale.
What truly distinguishes Pradip is his frugality in investments, consistently delivering high ROI. His leadership has been instrumental in elevating our brand — an invaluable asset to our team.
Pradip helped us build a good sales team that raised the number of enquiries with a corresponding increase in sales. He was involved in recruitment, training and monitoring.
Based in Kochi, working with clients globally. Whether you are in Kerala or across India, strategy lives in the mind, not the pin code.